I don’t know about you, but I love peanut butter. The fact that I come from a long family line of peanut butter lovers probably doesn’t hurt. As a young boy, I grew up with peanut butter spread across crackers, apples, celery, and in most of my sandwiches. With banana, or jam, or jelly or honey, it didn’t matter. I could, in all honesty, take a different peanut butter sandwich to school every day. As I aged, I started to include savory items like bacon in my sandwiches as well as utilize it in my baking. I mean, if peanut butter and banana go together in a sandwich, why not peanut butter banana bread!
Why all this talk of peanut butter you ask? Well, I recently came home to a mysterious package on the doorstep. Unleashing my trusty box cutter like it was Christmas, I was excited too see a jar of peanut butter peeking out from the protective wrap. Whoa..what’s that I said. A white lid? I’ve never had Kraft with a white lid; and for good reason. This, my friends, was a jar of Kraft’s new Whipped Peanut Butter. Whipped peanut butter you might say to yourself. What’s that? Well, I asked the same question and found an answer on the back – New KRAFT Whipped Peanut Butter & Dip has the great peanutty taste of KRAFT Peanut Butter, but whipped for a fluffier, light-as-air-texture. So easy to spread, it won’t rip a fresh slice of bread! Peanut butter and dip..interesting.
Peeling back the shiny, reflective seal, I could see the difference right away. Not the smooth look that standard Kraft peanut butter has, it reminded me of an Aero chocolate bar; you can almost see the air whipped into it. Most of the breads I make are quite rustic in nature, so they aren’t going to rip apart when spreading PB, but I was really surprised by how smooth it did spread. Even lending my father the jar, I got back nothing but positive comments. If you are like me, you know that regular peanut butter is not exactly dip friendly. Usually the heavy consistency will make it very difficult to scoop/dip, yet this would be perfect for most items; think crackers, apples, heck, even as icing. With the same great taste as the classic version, I can’t help but think this new whipped version is going to succeed…even if just for those who want to consume a few less calories per serving. Next time you stop by, I might just have you relive some childhood memories of mine and conquer ants on a log.