Kraft Whipped Peanut Butter

I don’t know about you, but I love peanut butter. The fact that I come from a long family line of peanut butter lovers probably doesn’t hurt. As a young boy, I grew up with peanut butter spread across crackers, apples, celery, and in most of my sandwiches. With banana, or jam, or jelly or honey, it didn’t matter. I could, in all honesty, take a different peanut butter sandwich to school every day. As I aged, I started to include savory items like bacon in my sandwiches as well as utilize it in my baking. I mean, if peanut butter and banana go together in a sandwich, why not peanut butter banana bread!

Why all this talk of peanut butter you ask? Well, I recently came home to a mysterious package on the doorstep. Unleashing my trusty box cutter like it was Christmas, I was excited too see a jar of peanut butter peeking out from the protective wrap. Whoa..what’s that I said. A white lid? I’ve never had Kraft with a white lid; and for good reason. This, my friends, was a jar of Kraft’s new Whipped Peanut Butter. Whipped peanut butter you might say to yourself. What’s that? Well, I asked the same question and found an answer on the back – New KRAFT Whipped Peanut Butter & Dip has the great peanutty taste of KRAFT Peanut Butter, but whipped for a fluffier, light-as-air-texture. So easy to spread, it won’t rip a fresh slice of bread! Peanut butter and dip..interesting.

Whipped & Regular

Whipped PB & Toast For Breakfast

Peeling back the shiny, reflective seal, I could see the difference right away. Not the smooth look that standard Kraft peanut butter has, it reminded me of an Aero chocolate bar; you can almost see the air whipped into it. Most of the breads I make are quite rustic in nature, so they aren’t going to rip apart when spreading PB, but I was really surprised by how smooth it did spread. Even lending my father the jar, I  got back nothing but positive comments. If you are like me, you know that regular peanut butter is not exactly dip friendly. Usually the heavy consistency will make it very difficult to scoop/dip, yet this would be perfect for most items; think crackers, apples, heck, even as icing. With the same great taste as the classic version, I can’t help but think this new whipped version is going to succeed…even if just for those who want to consume a few less calories per serving. Next time you stop by, I might just have you relive some childhood memories of mine and conquer ants on a log.

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14 thoughts on “Kraft Whipped Peanut Butter

  1. A friend got me onto peanut butter and Louisiana Hot Sauce on toast. I add a bit of honey, and it is quite delicious.

    Thanks for the post. Inspiration for today’s lunch! 🙂

  2. As odd as it might sound, I only like PC’s peanut butter. Now, not the regular one but the one they call “only peanuts”, i.e., it only have roasted peanuts as ingredient. No complain about spreadability, I don’t use it as often nor for that purpose!

  3. That’s so cool. Peanut butter was quite a hit in my house growing up. We used to grad a big spoonful to eat it while we watched “The Price is Right” after school. I still scoop a big spoonful to eat in front of the TV every once in a while. I also love almond butter. This whipped version reminds me of the whipped cream cheese. For some reason air just makes things taste even better.

  4. I’m a huge PB fan. I also eat it by the spoonful, or sometimes do a dip into nutella with it too. I’ve already have the whipped version on my grocery list. Can’t wait.

  5. WICKED! I am so headed to the grocery store….though I tend to do the au naturel peanut butter, I’ll have to give this a whirl.

  6. though i probably wouldn’t buy it on a regular basis, its good to know it works for what its intended for. i also love my natural (adams) peanut butter, but every now and then i need something different! thanks for your taste test!

  7. I just tasted the whipped peanut butter and was floored! It was the best thing I had ever tasted, I immediately ran to my computer to find out more of this delectable treat. It’s late at night, but first thing tomorrow morning, I am whipping up some muffins and will serve with whipped peanut butter.

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